The CUP Collection is the result of the precise need to combine form and function, just like it happens in architectural projects. Its minimal design made by Giuseppe Maurizio Scutellà, the absence of visible screws, characterizes the collection as a bright shell where details blend together in a single identity character. The ad hoc design of the LED board together with the made-on-purpose lens have allowed us to achieve a dual goal: identity design and unique lighting performance.